TROLLBEADS: Get Christmas cards from all over the world!

Press releases   •   Dec 03, 2019 13:28 CET

Trollbeads is in the lead when it comes to playing with the company's customers. Several times each year, events are hosted both online and in the stores. Right now in this sweet season, it is time for the Share a Christmas Card with a Stranger-event. A beloved event that has been hosted by Trollbeads for many years. The event also includes the possibility to win great prizes all December.

TROLLBEADS new collection: My sun, my moon, my stars.

Press releases   •   Nov 19, 2019 12:46 CET

Give me an A and give me a B. Show me your love and I’ll make you see. It is the season for celebration, for hopes and hearts. It is a time for sharing stories. Spell it out to the ones dear to you. The new collection from Trollbeads brings love in warm hues and swirling hearts.

TROLLBEADS new collection: Golden Nightfall

Press releases   •   Aug 09, 2019 13:00 CEST

The new jewellery collection from Trollbeads brings exquisite gemstones, fascinating glass, beautiful silver and even 18K gold. The collection is a blaze of dreams and passion. The Golden Nightfall collection can be mixed and matched with existing and new Trollbeads jewellery - any way you like.

TROLLBEADS design competition: We have a winner!

Press releases   •   Aug 09, 2019 07:00 CEST

From all over the world designs were uploaded from people, who wanted to share their vision of a new bead. Trollbeads received several thousand unique designs, 24 finalists were chosen by the fans, and then the public jury voted for one winning design!

Trollbeads: New gemstones for your bracelet

Press releases   •   Aug 01, 2019 11:55 CEST

The Go round! collection from Trollbeads introduces five new round gemstones. Use them to style a light summer bracelet.

Trollbeads: With wind in your hair

Press releases   •   Jul 22, 2019 08:52 CEST

​Feel the sun in your face … and hold your hair with the stunning French Twist Comb.

Trollbeads: Light and bright for summer

Press releases   •   Jul 17, 2019 11:40 CEST

Trollbeads: With the new gemstones you can create a light and bright look for the summer.

Trollbeads: Go boho this summer

Press releases   •   Jul 11, 2019 14:55 CEST

​The Go round! collection offers five new gemstones in a new design and shape; round! Try it on a leather bracelet for a bohemian style.

Celebrate Trollbeads Day with China

Press releases   •   May 23, 2019 14:00 CEST

On June 15, Trollbeads Day is celebrated in jewellery stores all over the world – and with this comes a limited edition made in hand painted porcelain.

Trollbeads goes round!

Press releases   •   Apr 26, 2019 09:00 CEST

The Go round! collection offers five new gemstones in this new design and shape; round! Born under enormous pressure since the dawn of time, pieces of raw rocks are dug out of the crust of the earth and made into exquisite jewellery of timeless beauty. The new gemstones can be placed on the Trollbeads bracelet for a fresh and contemporary look.

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TROLLBEADS - The original bead-on-bracelet concept

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories.

This diversity gives the customers the unique experience. They become the designer when they create their own personalized jewellery and they decide which story they want to tell. Women all over the world have discovered this original jewellery concept, which, while meeting demands for high quality, still satisfies individual tastes and preferences.

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. In 2001, Trollbeads started to design glass beads, which quickly became very coveted beads. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Design is what drives Trollbeads and it is the designers who create the collection; they use the highest quality material and craftsmanship. To this date, more than 60 designers have contributed to the Trollbeads collection. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.


  • Toldbodgade 13
  • 1253 Copenhagen
  • Denmark